The ongoing labor shortages in many industries are impacting the forklift industry, which relies heavily on skilled operators. As a result, forklift manufacturers and dealers are implementing new strategies to adapt to the changing workforce landscape. 

One approach is to invest in automation technologies that can reduce the need for manual labor, such as automated guided vehicles (AGVs) and other robotic systems. These systems can perform tasks such as moving and transporting goods, without the need for an operator. Other companies are focusing on training programs to upskill existing employees or attract new workers to the industry. 

These programs may include apprenticeships, internships, or on-the-job training.